Intangible Asset Valuation

valuation of intangibles

The valuation and knowledge of intangibles is one of the most important points for valuation, it gives a competitive advantage towards permanence and growth with respect to the sector or competition. An intangible is defined as “Everything that does not have an apparent physical existence or presence, but can be visualized through economic benefits, contracts or documentation.” Most companies have a value of ⅓ in their intangibles and have not measured it.

What intangibles do we value?

1 Marketbrands (Nominative, Unnamed, Mixed Three-dimensional) 
Market Image 
Non-Compete Agreement 
2 Related to Client Portfolio Client list 
Contracted Production 
Contract with Clients Non-Contractual Relations
3 Intellectual or Artistic (Copyright) Plays, operas, ballets Books, magazines, newspapers,
Paintings, Photographs Audiovisual materials etc… 
4 Contracts or Rights License, use and royalties contract Advertising, construction, administration, service or supply contracts 
exploitation concessions
Lease Agreements 
Building Permits 
Permits or supply rights
5 Technological patents technological Research and development in process
Computer system and licenses, computer programs, etc. Non-patented technology
Database Processes and confidential formulas 
Technical drawings and manuals
valuation of intangibles 1


What would a willing buyer pay for the intangible asset? • What is the useful life of this asset? • What portion of operating income does this asset generate? 

When making the assignment of intangibles, there are common planning elements for all valuation assignments, such as the following: 

  • Purpose and objective of the analysis 
  • Define the intangible asset of the subject 
  • Understand the legal rights subject to analysis
  •  value date 
  • Highest and Best Use Considerations
  • Report writing: telling an analysis of a story must be replicable. 

However, the data collection will probably be different in the allocation of intangibles. 

We need to consider the following:

  • History and development of the intangible asset 
  • Owner or operator, or both 
  • Licensee or licensor, or both 
  • Industry trades and price data 
  • Competitive environment 
  • Intangible assets, commercial comparatives, cost and treatment

Intangible asset valuation methods

The valuation methods that are usually used to give value to intangibles are those based on the market itself, the valuation requires the measurement of a financial value.

Income Methodology:

Income-based models are best used when the intangible asset generates income or when it allows an asset to generate cash flow. As in other valuation assignments, an income approach technique converts future benefits.

av of intangibles

Multiples Methodology:

It is often difficult to obtain market-based transactions for identical or substantially similar intangible assets that have recently been exchanged in a long-range transaction: 

1) Listing multiples based on Net Revenues – Top Line. Ex: (EV / Revenues)x 

2) Quote multiples based on Operating Profits with and without D&A (EBITDA and EBIT) – Middle Line. Ex: (EV / Ebitda)x & (EV / Ebit)x 

3) Listing multiples based on Net Earnings and Net Income per share (Bottom Line) Eg: PER (price earning ratio) Price to Sales x

Most common intangible valuation methods:

  • cost method
  • market price method
  • Income method or (EVA)
  • Valuation based on market position
  • Skandia Browser
  • Relief from Royalty Method 
  • EVE 
  • DCF (Dynamic Residual)  
  • MPEEEM  
  • Differential Value Methods  
  • wwm  
  • INTERBRAN Method  
  • VC approach

Cost Methodology

Cost-based analyzes are based on the economic principle of substitution and generally ignore the amount, timing and duration of future economic benefits, as well as performance risk within a competitive environment, historical cost reflects only the actual cost incurred to develop the asset, new reproduction cost implies the current cost of a new identical property, and new replacement cost implies the current cost of a similar new property. 

The new reproduction cost implies the current cost of a new identical property, since the new replacement cost implies the current cost of a similar new property, having the closest equivalent utility to the property being valued, in most cases, the new replacement cost is the most direct and significant means based on the cost of estimating the value of an asset, once the new replacement cost is estimated, various forms of obsolescence must be considered, such as functional, technological and economic.

Purpose of valuing intangibles?

The purpose of a valuation of intangibles is derived mainly from the following points:

  • Purchase-Sale or Transfer of the Intangible
  • Determining a real estate value
  • Early recognition of Good Will
  • Consolidation of Financial Reports
  • Mergers
  • acquisitions
  • litigation
  • Tax Guarantee
  • joint venture
  • Tax Strategy 

Benefits of Valuing Intangibles 

1)Patrimonial benefit. – Allows business intangible assets to be correctly valued in market parameters. 

2) Financial benefit.– A company that has its intangible assets well valued is usually more attractive to financial entities for granting credit and financing lines. 

3) Tax benefit. – Duly recognized intangible assets have tax benefits such as tax amortization (Art. 32 and 33 LISR) and when they are managed correctly they have the tax benefits of the CUCA (Art.78 of the LISR). b

Standards and Certifications

We follow the corresponding and current regulations. We have the necessary certifications to provide a reliable and comprehensive service.


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