How to sell more in my business with 5 key approaches?
How to sell more in my business
As an entrepreneur, we often find ourselves in the need to innovate and redouble our efforts to achieve the expected increase in sales. There are different tools that can be useful to achieve this, from the traditional area of personal and direct sales to new platforms or digital processes. depending on the business model in question.
One of the first steps to increase sales is based on accurate knowledge about the market, having the competitive advantages and differentiation of the business well understood and concretely and most importantly, knowing who we are targeting, that is, segmenting our target correctly.
Within the entire process, the most important thing is have good leaders who are at the head of each area and encourage each one to function correctly, supervise that employees comply with their obligations and help achieve objectives in a non-impositional way, we know that A good work environment will always bring greater efficiency, performance and performance for the company.
The sales process is very important and especially the key phrases, because in a presentation, 63% of the attendees remember stories and only 5% remember statistics.
How to sell more in my business with 5 key approaches?
Here we will mention 5 of the main marketing strategies that you can apply in your business to increase sales and customer service exponentially.
1. Inbound Marketing: This is a marketing approach, which works by creating secure and lasting relationships with the client, in our case it will be very functional to increase sales because it will achieve attract, interact and delight to the audience that sees our content, that is, attraction It refers to the marketing work creating and publishing content designed for the specific target previously analyzed, starting with content on blogs like this one or on social networks, encouraging the information to reach our indicated person and then moving on to the marketing phase. interaction, where we have already managed to reach and communicate with our target, but the most important part is coming, providing valuable information and emphasizing what the company can offer them at the right time and situation, as well as the post-sale services provided by the company. and the increased attention you can have and the latest concept; the delight phase, for which it focuses on the service after the purchase and the certainty that the customer left completely satisfied and happy with the product or service they purchased, conducting surveys, with agile and accurate chatbots and thus knowing the customer feedback, but in order for these instruments to be relevant and add value to the organization, they must be presented at specific moments throughout the customer experience process.
By doing this whole process, you can obtain the necessary information for a subsequent marketing strategy, such as email mkt, content creation via blog, eBooks, videos or landing page promotion in order to attract more leads.
2.Outbound Marketing: This second approach consists of attracting customers through direct and also unidirectional methods, here we address the customer more directly, traditional advertising falls within this approach, tools such as; social networks, web pages, pop-ups, ads in the introduction of a video, that is, for outbound marketing the actions that are carried out are spontaneous and do not want conversion or obtaining contacts, it only seeks to increase brand recognition and improve the positioning of the product or service with respect to competitors.
Examples of this type of approach:
- Advertisements in the press, radio or television.
- Advertising posters in public spaces.
- Merchandising such as: key rings, mugs, pens, notebooks.
- Mass email marketing (sometimes being spam).
- Direct sales stands.
- Advertising by direct mail (by postcard).
- Events and seminars for promotion and sales
- Online ads: banners on web pages and social networks, paid ads in Google Ads and other SEM campaigns, advertising videos on platforms such as YouTube or inserted in blogs and websites, etc.
Seeks to sell quickly and without having to educate the lead beforehand.
3. Channels: It refers to sales channels, where the allies that are companies help with the distribution and prospecting of some formats such as:
VAR: which is a methodology where the partner company sells a product or service that provides added value to the original product or service.
Biz Dev: Where a specific and detailed model is made for two companies, so that the product or service can be sold together through packages.
Resale and affiliates: It is the most usual thing that a company applies, reselling and earning a percentage for the sale of each one, but the product passes in an original way without modifications or additional accessories.
4. Voice to voice: This is the most traditional way, it consists of providing a good experience to the customer so that they can comment with people around them who require said product or service about how satisfied they are, many companies know about this strategy but few know how to apply it correctly .
Some examples are:
- Exclusive content or courses
- Participation in fairs or events
- Free gifts and samples of new products or services
5. Mixed: It is the combination of several of the previous strategies, but to apply it we must take into account the customer's profile, the purchase process, average purchase ticket, the business model, among other important aspects.
What is the correct process to sell?
Traditionally we use a process by which to make a sale directly, which is as follows:
- Determine a problem: The first thing we must do is specify what type of problem for the client we are solving with our product or service.
- Address the client: Here you have contact with the client for the first time, depending on the sales method is how this process will be done, but it is about giving a good impression and keeping the client interested in your pitch or the information that you are about to provide.
- Discover your needs: Asking questions to learn more about what you need or are looking for and thus be able to provide the most appropriate information.
- provide a solution: After listening to everything the customer has to say and what they need, it is time to propose a solution through your product or service, it is even time to present visual support elements such as a sample of your product or case studies. success.
- Close the sale: This is often where price objections are raised, but it's time to use the information you've collected earlier to highlight the benefits of purchasing your product or service.
- After-sales follow-up: This service may be the most important because customers greatly appreciate the follow-up after the purchase, being aware of whether your product or service worked correctly and was useful and met the expectations of 100%, and if not, provide a solution or Providing usage information will make customer relationships strong and long-lasting.
Now that you know about some approaches that can help you increase your sales, think about applying them as soon as possible in your organization and compare your results. If you want to know more about this information, consult our BLOG.